If you grew up in the 80's you didn't know the full story... until now.
10 | 14 Lovely Examples Of Old-Timey Branding For Small Businesses | Co.Design: business + innovation + design
Nice collection of some vintage-looking identities.
Interesting post on the design of surprise. via Brains on Fire.
Nice look at the Tazo Brand redesign. via quipsologies.
The Beercade. Enough said.
A digital archive of the New York City Transit Authority Graphic Standards Manual done by Massimo Vignelli of Unimark International in 1970.
A slight evolution of the Vikings logo brings a little more definition and consistency.